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Online discovery and sales are playing a bigger role in holiday shopping | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in October
By Christopher Lombardo

Two-thirds of Canadian holiday shoppers will browse for gift ideas online, rather than in-store, with digital-focused tactics and price plays having more of an impact on the overall shopping journey.

http://strategyonline.ca/2021/10/21/online-discovery-and-sales-are-playing-a-bigger-role-in-holiday-shopping/
 

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